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And therein lay the rub for recruiters like Bemer: in response to the calls for computer programmers he had circulated in high-profile national newspapers and journals, he had received exactly seven replies. That IBM considered this an excellent return on its investment highlights the peculiar nature of the emerging programming profession. Of the seven respondents to IBM’s advertisements, five were experienced programmers lured away from competitors. This kind of poaching occurred regularly in the computer industry, and although this was no doubt a good thing from the point of view of these well-paid and highly mobile employees, it only exacerbated the recruitment and retention challenges faced by their employers.

And one must not forget that convergence, the same convergence that never seems to arrive, cannot be slowed down. References 1. Frieden, R. The costs and benefits of separating wireless telephone service from handset sales and imposing network neutrality obligations. In Proceedings of the First ITU-T Kaleidoscope Academic Conference Innovations in NGN: Future Network and Services (Geneva, May 12–13, 2008), 273–278. 2. Gasser, U. Regulating search engines: Taking stock and looking ahead. Yale Journal of Law & Technology 8 (2006), 202–234.

How likely is this to happen? How much money is this likely to be worth to Facebook investors? c First, to win in a platform war, it helps if a platform generates strong network effects. Facebook has these, in spades. There are very strong “indirect” network effects in the sense that, the more your friends join the network, the more peer pressure there is on you to join. ” c See T. Eisenmann, G. Parker, and M. Van Alstyne, “Strategies for Two-Sided Markets,” Harvard Business Review 84, 10 (2006), 92–101; and M.

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