Download e-book for kindle: Apple Magazine, Issue 197 (7 August 2015) by

PDF | English | one hundred thirty pages

A new idea of sunshine, clever, cutting edge examining at your fingertips. learn the main appropriate information of the week in regards to the international of know-how and its impact on our lives. New items, Apps, acquisitions within the undefined, highlights in regards to the electronic international and every thing approximately your favourite iGadgets and enhancements. every little thing you must preserve good knowledgeable.

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Extra resources for Apple Magazine, Issue 197 (7 August 2015)

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HOPES PLACED IN ANGRY BIRDS 2 AND A BIG MOVIE NEXT SUMMER These all read like pleasing developments for Rovio, but one serious dilemma that has emerged particularly recently has been that of the Angry Birds apparently losing popularity - and, with it, revenue. In September 2014, it was reported that the number of monthly active players of Angry Birds had fallen to 200m, from a cited peak of 263m at the end of 2012. 5m the year before. Much poorer sales of the Finnish company's consumer products, which include Angry Birds merchandise, were responsible for the overall decline in revenue.

As this movie, which will count Jason Sudeikis, Josh Gad and Peter Dinklage among its cast, will not be arriving in theaters until May 2016, it seems too early to judge how well it will likely be received by the public and critics. Regardless of its quality, however, it could gain a valuable boost in attention should Angry Birds 2 take off in the time before the movie's release. The chances of that look promising; at the time that we type these words, the game is topping the chart for free iOS games, and has already amassed almost 4,000 ratings just a few days after launching.

FROM MORE GAMES, TO CARTOONS, TO EVEN PARKS It seems a good moment, then, to look more closely at that merchandising and licensing. Naturally, huge demand for the original Angry Birds game made further Angry Birds games an easy sell for Rovio. Perhaps due to a desire to stick to what the company must have then perceived as a winning formula, many of the early Angry Birds follow-ups did not actually stray from the first game's fundamental mechanics. Instead, the big changes were cosmetic, as Angry Birds Rio, Angry Birds Star Wars and Angry Birds Star Wars II tied in with popular films.

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Apple Magazine, Issue 197 (7 August 2015)


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